Unlocking the AI Advantage for B2B Scale‑Ups
We identify exactly where and how to start and help you move from running failed pilots to harnessing the full power of AI.
We've developed AI strategies for companies like:
The Reality
80-95% of AI Pilots Fail.
The Problem Isn't Technology,
It's Your Organization.
Most companies try to bolt AI onto old organizational structures. Millions are being invested to try new AI solutions, yet 80-95% of these initiatives don't reach production.
Even the initiatives that succeed, like a coding co-pilot, will only buy your company one or two years. The market is changing dramatically and the old ways of doing things will not survive.
Our Approach
Turning AI Uncertainty into Confident, Actionable Change
Nobody knows what the world will look like in a few years from now, but you can't sit back and watch it play out. You have to act, but with this level of change, it is hard to decide what to do.
Second Horizon focuses on the hardest part of AI transformation: deciding what to do next. To drive this kind of transformational change across your organization, you need high conviction on the approach. We help you identify the most impactful next steps to becoming AI-first, while preserving the flexibility to adapt as the landscape evolves.
We don't just advise on AI-first operating models, we build them ourselves. We also develop and operate AI-first companies, testing new approaches in real markets every day. This hands-on experience means the advice you get is based on lived experience, not slideware.
Operator-Led Credibility
We're not just consultants. We build and operate AI-first companies without traditional teams. It's experience you can't fake.
More Than Technical
We understand the technology, the operating model, and the required change management. All of it needs to work together for AI to succeed.
Premium Depth, Boutique Agility
Strategic thinking combined with practical execution experience, and without the bureaucracy or $1M+ price tag.
Results in Months, Not Years
You should expect measurable results within 6 months or less. We focus on practical steps that deliver value quickly.
What We Offer
Strategic Advisory
for AI Transformation
Second Horizon offers strategic advisory services for your executive management team. We architect high-value strategic transformation with clear, actionable deliverables.
Next Horizon Assessment
FlagshipThe Next Horizon Assessment evaluates your company's current position, both internally and in the market, to identify the most impactful opportunities for becoming AI-first. Based on this analysis, we suggest 3-5 tailored initiatives designed to move your company forward over the next 12-24 months.
What You Get
- →Competitive AI Scan - How your existing competitors are leveraging AI
- →Emerging Threats Map - The AI-first entrants reshaping your category
- →AI Cliff Timer - How urgent it is to take action the window to act closes
- →RoAI Analysis - The return potential of your AI investment options
- →AI Action Blueprint - The 3-5 highest-impact steps to become AI-first
Quarterly AI Insights
A tailored quarterly update delivered in an interactive session to keep your management team informed on the latest AI advancements. Receive a comprehensive briefing highlighting new AI releases, emerging use cases, and key developments with the opportunity to ask questions and explore insights in real time.
What You Get
- →Release Highlights - A summary of the most impactful AI innovations
- →Emerging Use Cases - Insights into new and evolving AI applications
- →Market Dynamics - Analysis of shifts and trends in your specific market
- →Strategic Implications - What does it mean for your business?
- →Private Q&A - A dedicated session for your team to ask questions
Founded by an Operator
Vincent Jong
Vincent founded Second Horizon after 15 years of leading B2B SaaS ventures as a founder, CPO, and product executive across VC-backed, PE-backed, and public companies. He is also the best-selling author of Product-Led Sales, a book on blending automation with human-led approaches to drive growth.
At Poolside Ventures, Vincent pioneers AI-first companies that operate without traditional teams, demonstrating the power of AI-native operating models. He brings these cutting-edge insights to Second Horizon, helping your company unlock transformative AI-driven growth.
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