Nobody has AI figured out yet. So let's figure it out together.
Compare notes with 200 founders and CEOs who have skin in the game. No gurus, no consultants.
- Where
- Barcelona
- When
- June 2027
- Seats
- 200, by application
The format
Learn from experience, not advice
AI is changing so fast that nobody has all the answers. You learn most from peers who deal with it every day and live with the results of their decisions.
Fireside chats
Founders and CEOs who apply AI in their companies, in conversation on stage. What they tried, what worked, what they would do differently.
Sharing sessions
Short stories from operators with concrete cases from their business. They'll share the unfiltered reality of their work and are available for questions after.
Roundtables
Discussions with other founders and CEOs on your main challenges. Tables are moderated so everyone gets to share and learn.
The program
Deep conversations, Barcelona style
Day 1
Arrive and Meet
16:00
Boat cruise
Premium19:30
Opening reception
Everyone
Day 2
The Main Event
Morning
Stage sessions and roundtables
EveryoneMidday
Lunch
EveryoneAfternoon
More sessions and roundtables
EveryoneEvening
Closing drinks
EveryoneEvening
Dinner
Premium
Day 3
Hands-On
Morning
Workshops at AI Campus Barcelona
Optional, limited capacity
Who it is for
Founders and CEOs of established companies
For founders and CEOs of companies with seven-figure revenue and up, across software, agencies, services, e-commerce and industry. Companies that already serve customers and are deciding what AI changes for them, not rebuilding from scratch.
Every seat is by application. We read each registration, and approved founding attendees are the first to receive a link to book.
Tickets
Choose your ticket
Standard
The full program, from the opening reception to the closing drinks.
- Opening reception
- Main day: fireside chats, sharing sessions and roundtables, with lunch and coffee breaks
- Closing drinks
- Workshops at AI Campus on day three
Premium
The full program, plus the boat and the dinner with a smaller group.
- Everything in Standard
- Boat cruise on the afternoon of day one
- Dinner after the main day
Limited capacity.
Prices are published when the exact dates and venue are confirmed. Founding attendees get first access to the lowest price when booking opens.
Founding attendees
Become a founding attendee
Tell us who you are and which ticket you have in mind. It is not binding and there is no payment now. We reply to every registration by email.
Who is behind it
Vincent Jong
Vincent founded Second Horizon after 15 years of leading B2B SaaS ventures as a founder, CPO, and product executive across VC-backed, PE-backed, and public companies. He is also the best-selling author of Product-Led Sales, a book on blending automation with human-led approaches to drive growth.
At Poolside Ventures, Vincent builds AI-first companies that operate without traditional teams. He is also the founder of AI Campus Barcelona, where he brings together AI operators in the city.
Partners
Partner with Second Horizon
A small number of partners make the event possible, and we keep it that way so it never feels like a trade show. To talk about partnering, email us.